2019 Keynote Speakers

This year, MACC 2019 is pleased to have not one, not two, but three renowned keynote speakers.

Digitized is not Digital: Architecting Two Simultaneous Transformations

Dr. Jeanne W. Ross of MIT Center for Information Systems Research will discuss how to compete in the digital economy and how established companies must take advantage of digital technologies to deliver both operational excellence and rapid business innovation. But operational excellence and business innovation impose very different architectural requirements on companies. These different requirements are driving two business transformations—we refer to these transformations as digitized versus digital.

In this talk, Dr. Ross will describe five architectural building blocks that help companies coordinate the people, processes, and technology to become both digitized and digital. Drawing on case studies of Schneider Electric, Royal Philips, LEGO, DBS Bank, Northwestern Mutual, and others, we will explore how big, old companies are designing themselves for sustained success.


Principal Research Scientist
MIT Center for Information Systems Research

Jeanne Ross conducts academic research targeting the challenges of senior business and technology leaders at large global companies, particularly the 100 companies that sponsor MIT CISR (Center for Information Systems Research). She has facilitated discussions of business design (i.e. enterprise architecture) with executive committee members of major companies like Aetna, CEMEX, China Mobile, Commonwealth Bank of Australia, and PepsiCo. Her current work examines how established companies are transforming for the digital economy.

Jeanne has published in major practitioner and academic journals, including The Wall Street JournalMIT Sloan Management Review, and Harvard Business Review. She is co-author of three award-winning books, all published by Harvard Business School  Publishing: ITSavvy (2009), Enterprise Architecture as Strategy (2006); and IT Governance (2004).  Her newest book, Designed for Digital, was recently released by MIT Press in 2019.



THE LEADER’S LEGACY—How Your Life Changes the World

At the morning keynote, the father/daughter team of David and Sarah McNally of TransForm Corporation will talk about how leaders who with clarity of purpose and a commitment to contributing at the highest level can understand the impact they have on colleagues, clients, and customers. By so doing, leaders can gain greater clarity about how they are perceived, how they want to be perceived, and thus discover their unique contribution to the world.


David McNally is the bestselling author of Be Your Own Brand and Mark Of An Eagle. He is an internationally recognized business speaker and a member of the Speakers Hall of Fame. His insights as an entrepreneur, speaker, author and film producer have been instrumental in motivating leaders, teams and individuals across many organizations. He finds that powerful transformation occurs when people are genuinely committed to a compelling purpose.

Sarah McNally is the CEO of TransForm Corporation, whose clients include Delta Air Lines, Amtrak, and the Walt Disney Imagineers. TransForm works with organizations to develop leaders and cultures that inspire innovation and creativity. She provides knowledge, tools, and inspiration to help organizations and individuals perform at their very best. She draws from extensive experience within diverse industries to design and deliver smart solutions for TransForm’s clients.